In the world of digitalization and competition it is very important to get differentiated from competitors to stand out and create own brand identity to survive and boost the business opportunities. Use experience through brilliant UX design is a must for every mobile app. Let it be android app or iOS app a differentiating web design is the must for every app. For most of the organization mobile app is the driver of long term success but they are mostly unaware of the usage of UX design for creating business advantage.
A lot of people get confused with UX with UI design but there is a lot more difference than just visual. Why, who, what and why are considered by UX Designers. It is mandatory to offer a seamless and user friendly meaningful experience to mobile app users.